Liu Jo was born from the brilliant intuition of two brothers, Marco and Vannis Marchi. At  the mid-90s they created in Carpi their first knitwear collection, launching a long-term successful project.

Liu Jo creative philosophy is devoted to the enhancement of the natural femininity and beauty of every woman which is expressed through a style that is refined, glamorous and always open to individual interpretations. Liu Jo works with energy, enthusiasm and endeavour to propose modern and attractive creations, all characterised by the unmistakable Liu Jo identity.